• Download the 2008 Media Kit


• Only print platform in industry offering 24 exposures per year
• High exposure website with banner ads, content sponsorship, advertiser links by category, online store and so much more
• Nationwide bonus distribution at major industry trade shows
• Industry’s most respected classified advertising section

Respected — stimulating — convenient — enlightening. American Nurseryman is all this and more. For over 100 years, horticulturists have trusted the American Nurseryman name as a source of pertinent information. One reader said it best: “If you see it in American Nurseryman, you know it’s true.”

American Nurseryman’s circulation mirrors the real world of commercial horticulture, making the magazine the leading national commercial horticulture publication for growers, landscape professionals, and garden center retailers. Practical advice for all these segments of the market provides readers with the knowledge to grow their business. We are the only publication that truly serves and covers the entire commercial horticulture industry.

American Nurseryman is the only paid circulation magazine devoted to helping horticulture professionals operate successful and profitable businesses. Our 100% paid circulation is audited by BPA. Subscribers pay $48 each year to receive our magazine — this willingness to pay for American Nurseryman indicates that your customers truly value their subscriptions as a vital resource for their business operation. As an added bonus, we also distribute our magazine to attendees of trade shows and conferences, further increasing your reach.

Advertising in American Nurseryman allows you to connect with your customers 24 times a year. Published on the first and fifteenth of every month, American Nurseryman is a management oriented information source for the owners and managers of growing and rewholesaler operations, landscaping firms, and retail garden centers. Experts in commercial horticulture share their experience on topics ranging from plant recommendations and landscape design to the latest in propagation techniques and growing media. Readers benefit from tips on sales, merchandising, new plants and existing trends in every issue.

• Plant Propagation And Production
• Introductions Of New Plants
• Plant Recommendations
• Landscape Design And Installation
• Advances In Research And Technology
• Merchandising Tips And Promotion Strategies
• Profiles Of Leading Green Industry Companies And Individuals
• Economic And Demographic Trends And Analyses
• Business And Technical Practices And Techniques

In Every Issue

Editor’s Desk — Editorial Director Sally Benson offers a perceptive commentary on hot topics, themes and trends within the green industry.

Plant Health — Practical, up-to-date information on the prevention and control of insect and animal pests, weeds and diseases. Plus the latest on regulatory issues.

What’s Growing On — The most comprehensive reporting in the horticultural industry today. Timely and useful information on new and pending legislation, labor issues, industry and association announcements, businesses in
the national spotlight — plus the latest news from commercial horticulture’s most reliable sources.

Calendar — Our extensive list of industry events, seminars, conferences, conventions, and trade shows helps readers plan their time, their travel, and their budgets.

New Products — The newest, most innovative products for growers, landscape professionals, and garden center buyers are featured in each issue. This section showcases both new product offerings and new plants for use on the job or for resale.

Re:Sources — This reliable listing of wholesale sources gives readers a direct link to the plants recommended in previous issues.

Field Notes — This perennial reader favorite appears on the last page of every issue. Field Notes gives experienced plant professionals an opportunity to recommend a favorite — anecdotal and insightful information comes from firsthand knowledge, providing reliable authority and personal commentary.

Special Sections

Trade Show Preview and Guide — This is the definitive guide to green industry trade shows for 2007. The
Trade Show Preview and Guide includes a crosscountry list of state, regional and national events. This standalone reference gives readers all they need to know to make the best, most profitable travel decisions.

Wage and Benefits Survey — American Nurseryman’s Wage and Benefits Survey is the only comprehensive green industry survey that targets growers, landscape professionals and retail operations. This report includes coverage of regional and national compensation trends and concerns.

New Plant Introductions — This classic, end-of-the-year issue previews exciting introductions for the coming year. New Plant Introductions premieres more plants from more sources than any other industry publication. It’s the perfect marketplace for buyers and decision makers from all segments of the industry.

More Value From American Nurseryman

Web Site — American Nurseryman’s high exposure Web site offers exciting opportunities for advertisers: high banner exposure; sponsorships of the “Rapid Reference” section; and, of course, classifieds. 

The Rapid Reference Section provides speedy access to feature articles from American Nurseryman magazine on a variety of important subjects. Site visitors will find comprehensive and current information in a single place. Categories include Containers, Equipment and Supplies, Fertilizers/Plant Nutrition, Hardscapes, Chemicals, IPM/
Biologicals and Irrigation. Category-specific banners will reach the audiences most interested in buying your products and services. The opportunity to upload position papers and other advertorial content (this content will be labeled as such) directly into editorially relevant areas of the Rapid Reference Section will also keep your company top-of-mind.

Bonus Distribution — In addition to audited, paid circulation, AN provides bonus distribution at annual trade
shows and conferences, to expand market reach effectively and efficiently. Thousands of copies of American Nurseryman are distributed at over two dozen shows, conferences and events that attract an attendance of
more than 150,000 green industry professionals annually.

Product & Literature Showcase — highlights your company’s products at a cost that can’t beat. Put your company’s new products or new literature into the hands of interested, qualified prospects. Includes a four color photo, text block, contact points, reader service number and an Advertiser Index listing.

Reader Inquiry Service — Each issue of American Nurseryman includes a postage paid reader service card to encourage informal interaction between the audience and advertiser. Labels and listings of each respondent are forwarded for easy followup. Service available via e-mail upon request. Although customer response to advertisements by phone, fax and e-mail is common, reader service inquiries remain popular by providing additional prospecting leads. Electronic responses should be standard; fax or mailed responses should be by request only.

Web Advertiser Links — Display advertisers will receive a free link at American Nurseryman’s Web site (URL) each time their ad is published. 24X advertisers remain linked a full 12 months regardless of schedule execution.

Advertisers Index — Display and P&L Showcase ads in American Nurseryman receive a FREE Advertiser Index listing that includes Web site and toll-free number. In a reader survey, 78% indicated that they refer to the Advertisers Index at least occasionally, and 21% use it often/very often.

Reprints — Professional business materials provide a competitive advantage. Powerful, cost efficient marketing materials made from printed (or electronic files) of advertisements and articles can be used as direct mail pieces, trade show handouts and new product announcements. For hardcopy reprints, a minimum order of 100 is required.

American Nurseryman’s Company Spotlight is new this year. Now you have the opportunity to deliver your message in our highly respected and credible editorial environment. These marketing-oriented profiles, white papers or articles (written by you) spotlight your business reach to our responsive audience. Space is available in 1-page increments, with a number of creative options. Contact your American Nurseryman sales rep for details.

American Nurseryman offers the special opportunity to deliver your message throughout the month. Just as content changes on the Web, content changes in our magazine. By appearing in the 2 issues presented each month, your ad gets double the readership, plus readership by new subscribers — and a different setting. Longer shelf life, an increased reader base, more bang for your buck. Contact your American Nurseryman sales rep for details.