New certificate program for growers - American Nurseryman Magazine - Horticulture Magazine and Horticulture Books - New certificate program for growers

New certificate program for growers


StandPoint, Inc. is proud to announce a partnership with Texas A&M University to create a one-year educational experience for progressive nursery & greenhouse growers, culminating in a continuing education Certificate in Applied Horticultural Business Management from Texas A&M University.

The Executive Academy for Growth & Leadership (EAGL) is a one year executive education program, developed specifically for business leaders in the nursery & greenhouse production industry. It is the product of a multi-year design collaboration between program principals Kip Creel of StandPoint and Dr. Charlie Hall of Texas A&M University.

Reflecting on the full one-year curriculum, Kip Creel says, "After years of studying adult learning styles, we know that 'tradeshow infotainment' (the traditional 40-minute presentation and 20-minute Q&A) simply doesn't create knowledge transference that will drive real business profitability in a meaningful way. We felt an obligation to create something that would."

The EAGL program has been designed particularly with the challenges of contemporary wholesale growing businesses in mind. For a full year, attendees will collaborate with like-minded contemporaries to put world-class research and dynamic educational resources to work improving their companies' competitive position and profitability.
EAGL is practical, not theoretical, and built with highly-interactive adult learning principles in mind. Each class has a maximum size of 15 executives, and meets four times in a year (in person), supplemented with significant webinar and preparation coursework. Executives who complete the EAGL program will receive a Certificate in Applied Horticultural Business Management from Texas A&M University.

The founders believe that this program is the first of its kind in the U.S. commercial horticulture industry: a public-private partnership for applied continuing education certification. Dr. Charlie Hall, the Ellison Chair in International Floriculture for Texas A&M University, shares his perspective on what makes the program unique: "When enlightened, progressive executives are fully engaged in a different style of learning (case studies, open debate, dynamic simulations, etc.), lights of innovation come on. The EAGL program is built with that 'executive MBA-style' philosophy, personalized for the unique business realities of the commercial horticulture industry."

Dr. Dan Lineberger, head of the Department of Horticultural Sciences, adds "Texas A&M University is committed to providing continuing education programs that are useful to working professionals. This collaboration between the Ellison Chair and StandPoint, Inc. exemplifies the kind of applicable education that we strive to provide our students at every level. We are proud to offer the Continuing Education Certificate in Applied Horticultural Business Management beginning in 2013."

A number of notable nursery & greenhouse industry leaders have already registered for the inaugural 2013 EAGL course, beginning in January 2013. Applications are being accepted through October for the few remaining positions. To learn more about the curriculum or to download an application, visit