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Agrium teams with Syngenta and Dow Agro

12/18/2012


Agrium Advanced Technologies teams with Syngenta and DowAgrosciences to bring the ultimate in season-long controlled-release fertilizer with premium pre-emergent herbicides to market.

Agrium Advanced Technologies (AAT) has announced the addition of Spread it & Forget it Controlled-Release Fertilizer with Barricade Pre-Emergent Herbicide and Spread it & Forget it Controlled-Release Fertilizer with Dimension Specialty Herbicide to its line of industry-leading slow- and controlled-release fertilizer technologies.

The move brings together three of the green industry's pre-eminent product manufacturers, offering end-users a single-application fertilizer solution impregnated with either Barricade Pre-Emergent Herbicide or Dimension Specialty Herbicide, two leading pre-emergent crabgrass herbicide brands.

"Working with premium technologies like Barricade and Dimension - and premium manufacturers like Syngenta and Dow AgroSciences - ensures the high quality you've come to expect from Spread it & Forget it," said Ben Cicora, product marketing manager for AAT. "At Agrium Advanced Technologies, we're committed to offering our customers the very best in season-long fertilizer technologies, ultimately allowing our customers to do more with less. This strategic partnership with both Syngenta and Dow AgroSciences does exactly that."

The partnerships with top green industry manufacturers like Syngenta and Dow AgroSciences and stems from AAT's strategic business decision to find supporting pre-emergent herbicides whose product efficacy could match that of Spread it & Forget it.

The resulting new product - Spread it & Forget it with either Barricade or Dimension impregnated into the fertilizer granule - allows turf professionals to fertilize once up to every six months, while getting industry-leading pre-emergent crabgrass control. The level of efficiency also allows lawn care operators to perform extra tasks on-site, or to finish up on a job site and move to the next site more quickly.

"As one of AAT's premier products, Spread it & Forget it has been the leading season-long single application controlled-release fertilizer, designed to reduce labor costs associated with making multiple fertilizer applications," said Cicora. "But Spread it & Forget it can do more than just fertilize; by adding these premier pre-emergent crabgrass controls, professional turf managers and lawncare operators can do more with less."