PANTS opens next week! - American Nurseryman Magazine - Horticulture Magazine and Horticulture Books - PANTS opens next week!

PANTS opens next week!


The long-established Penn Atlantic Nursery Trade Show (PANTS) expects a 30 percent increase in attendance when it opens July 31 - Aug. 1 at its new Philadelphia venue with nationally-recognized green industry experts headlining a comprehensive program of profit-boosting seminars.
Part show, part conference, the two-day event at the Pennsylvania Convention Center is expected to attract more than 2,000 attendees to explore the latest from 285 green trades businesses occupying 400 booths on the convention floor.  PANTS offers an important business-to-business forum for the region's multi-billion dollar green industry, a diverse economic sector that includes retail garden center owners, nursery growers, and landscape installation and maintenance professionals from Massachusetts to Virginia.
Already regarded as the industry's top summer event in the lucrative Northeast market, PANTS13 anticipates a larger role as a national showcase for trends, new products and innovative business practices. The move comes as the show's traditional sponsor, the Pennsylvania Landscape and Nursery Association (PLNA) seeks a higher profile by partnering with MAC Events of Spring Lake, N.J., a trade and consumer show producer with ambitions to place PANTS on a par with other leading industry shows in Chicago, Portland and Baltimore.
After 40 years in a series of suburban locations, the move to Philadelphia positions the show in an important cultural hub with easy access from all points of the Northeast metropolitan corridor. Equally attractive is the ramped-up educational program that will give PANTS13 attendees a comprehensive look at fresh ideas for generating higher profits in a competitive field.
Seventeen nationally-noted speakers are featured in "tracks" of related lectures aimed at the specific concerns of such industry segments as independent garden centers, landscapers, and garden construction professionals. Another tier of programs addresses effective business and management practices geared toward making every company more efficient and profitable.

Speakers include the following, all top experts in their fields: Tom Shay of the consulting firm Profits Plus on marketing, staffing and financial management for small businesses; Judy Sharpton of Growing Places Marketing, a specialist in garden center development;  Brad Groff, creator of "Schedule 2 Win" business tracking software; and green industry business advisor Jerry Gaeta, a leader in effective landscape management practices.
The Master Nursery Conclave, a national forum and purchasing conglomerate for independent garden centers, convenes at PANTS13 this year, adding to the show's panel of speakers with its own featured guests. As part of its role as an event within the larger show, the conclave attracts a targeted group of vendors focused on selling garden center products from potting supplies and plants to holiday d├ęcor and hardscaping products.
"We're confident that this will be a watershed year for PANTS," says MAC Events partner Kevin McLaughlin. "We set out to put the some sizzle back in the show, and the big increase we've seen in advance registrations confirms that we're on the right path. PANTS13 will be a new model for industry shows across the country - closely focused on offering opportunities and ideas that spell success for every facet of the business."
For more information on PANTS13, see the web site, or call 732-449-4004.