Knockout Licensing debuts Downton Abbey roses - American Nurseryman Magazine - Horticulture Magazine and Horticulture Books - Knockout Licensing debuts Downton Abbey roses

Knockout Licensing debuts Downton Abbey roses

9/18/2013

Knockout Licensing Co-Presidents Carole Postal and Tamra Knepfer today announced that Weeks Roses (www.weeksroses.com) has been granted the right to breed new hybrid rose varieties inspired by the hit television series and to then sell its Downton Abbey roses to nurseries, garden centers and wholesale traders who cater to independent retailers around the world.

"Our Downton Abbey roses will be elegant, beautiful and romantic but also surprisingly dramatic and tenacious ... just like the show and characters that so many have come to love," says Karen Kemp-Docksteader, Sales & Marketing Manager for Weeks Roses. Pictured at left is Anna's Promise.
 
"One of the things that makes the Downton Abbey license special is that it offers so many opportunities to expand into non-traditional product categories," says Knepfer. "In thinking about Downton Abbey, we saw that a rose or breed of roses, would be an ideal representation of the timeless beauty and elegance the brand represents."

As the licensing agency entrusted with management of the Downton Abbey
licensing program, Knockout Licensing has already built a broad and successful licensing program including both aspirational and fan-based product lines. Knockout continues to actively seek appropriate licensing partners for high-quality product categories including furniture, bedding, kitchen accessories, lighting, timepieces, tableware and formal attire.

Weeks Roses, located in Wasco, Calif., is an award-winning wholesale rose grower with a reputation for high quality and unique offerings. Founded in 1938, Weeks is one of the largest commercial rose growers in the United States and the only company with a dedicated R&D department with hybridizer and staff for the development and creation of new rose introductions.