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HRI and AmericanHort join forces

1/15/2014

The Horticultural Research Institute (HRI) and AmericanHort today announced the formation of a strategic alliance to support and promote research benefiting all horticulture industries. The collaboration will accelerate research efforts in the areas of industry survival issues, sustainability, marketing and technology.
 
"The partnership with AmericanHort is an important component of HRI's strategic vision," says Bob Couch, Dayton Bag & Burlap (Dayton, OH), 2013 HRI President. "This collaboration positions HRI to continue as the premier horticultural research and development institute for our industry."
 
The new alliance brings together HRI's 52-year history as the horticulture industry's leading green industry research and educational foundation and AmericanHort's vision to unite, promote, and advance the profession.

AmericanHort was launched January 1 through the consolidation of the American Nursery & Landscape Association (ANLA) and OFA - The Association of Horticulture Professionals.
 
"Advancing the mutual success of all horticulture industry sectors is part of AmericanHort's strategic vision," states Michael V. Geary, AmericanHort President & CEO. "Partnering with HRI ticks all the boxes in our mission statement: unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development and research."
 
One of the first benefits for the horticulture community is having a single entity provide advocacy, education, and collaboration on research issues that matter most: pest and disease management, water management, production and emerging challenges and opportunities.
 
"This is natural progression for HRI. Over its history, HRI-funded research has really represented all of the plant industry, funding projects benefiting growers, retailers, landscapers, distributors and consumers," states Harvey Cotten, Huntsville Botanical Garden (Huntsville, AL), 2014 HRI President. "The formal alliance with AmericanHort allows us to fully leverage what HRI has provided to the greater horticultural community all along: relevant research directed by the industry, for the industry."
 
The Horticultural Research Institute's mission is to direct, fund, promote and communicate horticulture research. The strategic alliance with AmericanHort is another example of how HRI collaborates to build prosperous businesses, advance the green industry, and fulfill its core vision.
 
The Horticultural Research Institute (HRI), Founded in 1962, HRI has provided more than $6.5 million in funds to research projects covering a broad range of production, environmental, and business issues important to the green industry. Nearly $11 million is committed to the endowment by individuals, corporations and associations. For more information about HRI, its grant-funded research, or programming, visit www.hriresearch.org or contact Jennifer Gray at 614.884.1155.