1001 ideas to create retail excitement

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1,001 ideas to create retail excitement

1,001 ideas to create retail excitement

By Edgar A. Falk
©2003 ~ Paperback ~ 2nd Edition
Item Number 2216

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Here is a storehouse of practical suggestions that show small- to medium-sized retailers how to attract new customers—and keep them coming back! From proven ideas for eye-catching window displays, in-store promotions and special events to tested strategies for market research and publicity, this guide provides everything you need to become more aggressive and effective in pulling in customers—and fending off competition. Written by a marketing expert with more than two decades of experience creating retail excitement (and profit) for his clients, this “retailer’s dream” is packed with ready-to-use suggestions to help you increase traffic and improve your bottom line.

Table of Contents

Paying Attention to Your Product Line, Pricing, Service and Sales Force
Gathering the Data to Help You Make Your Marketing Decisions
Deciding Which Promotional Programs to Conduct
Looking Good From Your Front Window to the Back of the Store
Creating Exciting Holiday and Seasonal Promotions
In-Store Special Events That Draw Customers
Sales That Will Build Business
Contests That Will Attract Traffic to Your Store
Using Sports as a Promotional Vehicle
Building Repeat Business and Incremental Sales
Cross-Promoting and Other Ways to Extend Your Visibility
Developing Community Involvement Programs to Create Awareness
Getting Publicity Exposure in the Local Media
Samples of Materials to Send to Media to Get Publicity
Using Advertising and Other Paid Services to Promote Your Store