This exciting new handbook is the product of years of development by an experienced florist and flower-shop owner/manager.  Covering everything from shop layout to bookkeeping and from wire services to pricing, The Retail Florist Manual is a superb primer on all aspects of running a modern "floribusiness." It is complete enough to be used as a stand-alone text in any course on retail flower shop operations, or as an ideal supplement in any floral design or related class! 176 pp. B/W, Line drawings. Paperback.