AmericanHort announces the March 8 opening registration date for Cultivate’16 where the theme of “The New Now” takes hold. Cultivate ’16 will be held July 9-12 in Columbus, Ohio and will feature more than 120 educational sessions, an 8-acre trade show, and numerous networking events for all segments of the horticulture industry.

The New Now is about more than change; it’s rooted in the inherent values that have made the industry stand the test of time: passion for plants, tenacious enthusiasm for our jobs, determined perseverance, and the grit to dig in and succeed. The New Now is the same values with different strategies. We’re seeing more and more that plants are reinventing their relevance in the lives of consumers, and we need to be right there with them.