Easy Elegance Rose Collection has announced their new identity and website. The brand statement more clearly states how the collection of shrub roses creates a solution for the home garden.

“While we are re-launching the Easy Elegance brand, Easy Elegance continues to deliver the best varieties in the shrub rose category,” said Natalia Hamill, brand manager. “The Easy Elegance collection is the result of years of targeted breeding and selection focused on repeat bloom, foliage, flowers and garden performance without the use of chemicals.”

The updated identity clearly states that Easy Elegance Roses are ROSES YOU CAN GROW. This collection provides hardy, disease resistant and beautiful shrub roses in multiple colors, flower shapes and sizes in regional assortments.

The new website showcases updated images, rose descriptions and “how-to” guides. Along with a full consumer advertising push in Spring 2016, there will be new pots and tags coming soon.