National Garden Bureau has announced the four plant classes that will be featured in the 2016 “Year of the” program.
National Garden Bureau has expanded to include a bulb crop into the Year of program.
For the bulb crop, 2016 will be the Year of the Allium.
For annuals, 2016 will be the Year of the Begonia.
For vegetables/edibles, 2016 will be the Year of the Carrot.
For perennials, 2016 will be the Year of the Delphinium.
Although it was not intentional, notice the alphabetical listing of all four crops: A, B, C and D.
Another new aspect of NGB’s Year of program is that we’ve created a video about the edible class, produced by and starring Cook, Author and Storyteller Jonathan Bardzik. That video can be viewed on YouTube and shared by any person or company who wishes to promote gardening and cooking with carrots.
The National Garden Bureau Board of Directors selects crops that are easy to grow and genetically diverse with a lot of new varieties to choose from. Breeders, brokers, seed companies, growers and garden centers are urged to consider highlighting these flowers and plants when planning your marketing for the 2016 season as the publicity generated from this program is substantial. To view the publicity generated from past programs, visit the National Garden Bureau website.
Both members and non-members are encouraged to take advantage of the publicity this program generates by using the attached logos in their 2016 catalogs, websites, advertisements and other marketing materials. One .JPG logo for each Year of the class is attached.
By mid-November of this year, National Garden Bureau will have photos of numerous varieties of all three crops (provided by our members) posted on our website. NGB also provides PDF’s of fact sheets, flyers, handouts, signage etc. After November 15, all of the above can be downloaded at no charge from the NGB website. These tools will help the home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.
Garden writer publicity began in September 2015. Consumer publicity will begin in January 2016.