Pleasant View Gardens has announced the selection of David Martin as territory sales manager for the Northeast.

With nearly a quarter century of horticultural and agricultural sales experience under his belt, Martin is a hybrid to further strengthen Pleasant View’s position in the Northeast. His new responsibilities include account management, new product launches, territory management and expansion, production planning, industry relations, operations and personnel management.

“We’re excited to have David on board with us. Someone with his kind of sales savvy and growing experience is rare,” said Andy Huntington, Pleasant View’s national sales manager. “But more importantly, David shares the kind of passion and customer-centric attitude that’s been instrumental in us continuing to grow our business.”

Starting his career in horticulture as a sales representative for Vaughan’s Seed (Novartis), Martin successfully managed 125 wholesale and retail greenhouse, nursery and garden center accounts in the Northeast – helping to achieve sales growth of more than 700% in just six years. He was also responsible for selling and promoting young plants, nursery stock, and hard goods from a network of 300 horticultural companies.

Martin is also no stranger to the dirt – running his family farm, greenhouse operation, garden center and farm market for over four years. It was there he learned the full spectrum of what it takes to run a successful operation, from wholesale production and sales of perennials to personnel management, greenhouse production planning, inventory, pricing, and even the marketing of a retail operation. Following his time at Red Brick Farm, Martin became a sales representative for Syngenta, where he was responsible for field-based B2B promotions and selling of horticultural products to nursery and greenhouse operations. During his time, Martin focused in particular on young plants and seeds, in addition to maintaining a strong commitment to proprietary genetics.

“That was another characteristic that made David such a natural fit for us here at Pleasant View. He has a tremendous understanding of what makes for a high-performing plant. Something we are quite aware of, as evidenced by our focus on the genetics behind our Proven Winners® and Proven Selections® plants,” said Huntington.