Spring Meadow Nursery Inc., the company responsible for trialing, selection, distribution, and the marketing of all woody Proven Winners® genetics in North America, has entered into an exclusive partnership with Proven Winners® Europe Ltd. to introduce its flowering shrubs under the Proven Winners® brand in Europe along with ValkPlant BV. The expansion creates a cohesive brand for what is now a global market, immediately introducing over 24 popular shrubs to the European market with the potential for 125 or more in the future.
“The Internet has created a smaller, more connected world where our U.S. marketing campaigns are reaching overseas markets,” said Tim Wood, head of product development at Spring Meadow Nursery. “European growers and consumers contact us regularly asking where to get our plants. Partnering with Proven Winners® Europe and ValkPlant connects all the dots.”
Extending the brand and the grower network is good news for plant breeders, too. Spring Meadow Nursery and ValkPlant work closely with a world-wide network of breeders, with the reputation of making plants successful. The European partnership not only makes it easier to become involved with the brand, but to see the maximum return for their efforts on a larger, international stage.