RDEKOK2Philips Horticulture LED Solutions, a provider of LED lighting solutions for the horticulture industry, announced the appointment of Ron DeKok as Business Development Director in North America.

Ron has 20 years experience in the agriculture and horticulture industries and has a track record of building and expanding businesses as well as marketing, sales, innovation and people management.

The appointment supports Philips’ growth strategy into the North American market. After supplying innovative lighting solutions to growers and partners, the company is now establishing their go-to-market strategy to provide more solutions-based insights for its partners and customers in the U.S. and Canada.

“Philips has always taken an innovative and collaborative approach and now as the horticulture market in North American grows, we are expanding our team to ensure we continue to provide the localized and customized services we are known for,” Ron DeKok said.