The Southern Nursery Association (SNA) has announced plans for SEGreen, a new event, debuting August 30 – September 1, 2016, at The Classic Center in Athens, Georgia.

SEGreen will look to the future for Southeast growers, landscapers, and retailers through a regional marketplace, education, and garden, nursery and retail tours. A host of the region’s top experts will participate, sharing their expertise and perspectives on the road ahead.

This year’s event will kick off with garden, nursery and retail tours on August 30. Included on the agenda is the SEGreen Marketplace, SEGreen Plant Conference and the SEGreen Landscape Conference (August 31 and September 1). SNA will be conducting annual business as well during SEGreen with the 61st SNA Research Conference (August 30 – August 31), the 118th Annual SNA Business Meeting (September 1), and the SNA State Officer’s Conference (September 2).

SEGreen will enable participants to see more green in their future by providing a platform for learning about and sourcing new and innovative products, gaining knowledge about near and long-term industry dynamics, and cultivating new business relationships. SEGreen will attract all industry segments across the Southeast – breeders, growers, landscapers, retailers, researchers, manufacturers, distributors, and service providers. The event is expected to draw more than 2,000 industry professionals.

The SEGreen Marketplace will feature the best plants and related landscape products. The product mix will include ornamental trees and shrubs, color, equipment and related landscape and outdoor living products, garden gifts and accessories, seasonal products, and more.

Education for the grower, the landscaper, and the retailer will be divided into major areas of focus offering breakthrough concepts and hands-on training to further develop careers and expand business. The SEGreen Plant Conference will unveil new plants coming to market and offer an opportunity to learn from industry plant experts. The SEGreen Landscape Conference will feature estimating, design, and installation workshops for the novice or master alike. The SNA Research Conference will offer content of the latest horticultural research and on-floor education will feature new product demonstrations and reviews.