Belgard has unveiled its new brand identity and logo at the 2015 Hardscape North America (HNA) conference, which came on the company’s 20th anniversary.

“This new brand initiative reflects Belgard’s evolution to become more than a company that creates beautiful, timeless and durable products but one that is synonymous with outdoor living,” said Jackie Paulsen, marketing director of Belgard. “We believe that outdoor living is essential to the human spirit, and with our brand refresh we will transform Belgard into the go-to source for any hardscapes project, big or small.”

The new logo features a color palette inspired by the world in which the brand lives with a geometric style of shapes and blocks designed to also resemble an inviting outdoor seating arrangement. The new visuals will be available as icons for brand extensions like Belgard Authorized Contractors and Dealers.

“We’ve been carefully cultivating our brand vision behind closed doors over the past year, and we are confident that HNA is the perfect opportunity to finally unveil to our peers what has been such a significant project for our team,” Paulsen said.