The Southern Nursery Association (SNA) announced preliminary plans for SNA 2015, scheduled for July 21-23 at Atlanta’s Georgia International Convention Center (GICC). SNA 2015 is a fusion of The Southern Plant Conference (July 21), The SNA Research Conference (July 21-22), the 117th Annual SNA Business Meeting (July 23), the SNA State Officer’s Conference (July 24), and the SNA Regional Marketplace (July 22-23) and provides a platform for networking, learning, sourcing, launching new products and cultivating new business relationships.

SNA 2015 will bring breeders, growers, retailers, landscapers, researchers, manufacturers, distributors and service providers from across the Southeast. The SNA Regional Marketplace will feature plants and related garden products. The product mix will include ornamental trees and shrubs, color, related landscape and outdoor living products, garden gifts and accessories, seasonal products and more. The event is expected to bring together more than 2,000 industry professionals and draw the top growers and manufacturers from across the region.

SNA Connect, Powered by Meister Media, will offer one-on-one, face-to-face meetings designed to bring buyers and sellers together to do business. This invitation-only forum offers a valuable opportunity for growers and suppliers to meet privately with top buyers to explore new opportunities and build long-term business relationships.

Dr. Charlie Hall, economist and professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture, will deliver the keynote at SNA 2015. Hall will present a preview of economic and structural trends impacting the green industry in 2016. Hall will pick his way among issues such as economic and demographic and elaborate on what actions are needed to keep business blooming in the coming year.

Special business-building sessions will be offered for the grower, landscaper and retailer. Other components of education will be the SNA Research Conference, spotlighting horticultural research on hundreds of topics in 13 categories and the Southern Plant Conference, offering a unique opportunity for both growers and retailers to learn from other industry professionals.