The National Initiative for Consumer Horticulture released a report about the benefits of consumer horticulture. It’s reported that consumer horticulture contributes a whopping $196 billion to the United States economy and creates more than 2 million jobs.
1. Plants benefit where we live
Did you know that ¼ of American homes grow berries, veggies or fruit trees? It’s true. The NICH study also reports that our homes represent 25 percent of our personal wealth, and keeping your home well-landscaped makes them even more valuable. Looking to upgrade your landscaping? Now is the perfect time – the report mentions the return on investment for landscape upgrades is 109 percent.
2. Plants benefit where we shop
First impressions matter. That’s why stores with landscaped areas have expanded sales that result from longer shopping sessions and can charge more due to higher perceived quality. A greener landscape around homes increase property values and make adjacent homes sell faster, too. Next time someone is complaining about taxes, tell them that shaded roads save up to 60 percent of repaving costs and street trees preserve paved surfaces. Trees also improve driver safety and result in fewer traffic accidents.
3. Plants benefit where we play
Gardens are more than just something beautiful to look at. Public gardens contribute $2.3 billion in community tourism spending while parks also provide significant value. For example, the report states that Philadelphia’s parks generate $23 million in city revenue, $16 million in municipal cost savings and over $1.1 billion in cost savings for citizens. Now that’s something to be proud of!
4. Plants benefit where we work
Horticulture careers are here to stay. According to the NICH, horticulture creates 2 million jobs across all types of different businesses. The report states that upkeep and preservation of urban green habitats creates new jobs, boosts local economies and even adds to community prosperity. Office jobs benefit from horticulture too: office plants reduce employee sick time by 14 percent and as a bonus, they improve work productivity and speed.
Download the full NICH infographic online.