Whetting your appetite
Let's take a peek:
Creating a Buffer Zone (page 6)
"You're missing out on a niche market if you don't explore this," [says JoAnne Skelly, a firescaping educator with the University of Nevada's Cooperative Extension]. "Anyone can put in a landscape, but if you can be knowledgeable and credible about wildfire issues - especially in the western and southern United States market - you can make this into a really profitable knowledge area."
With evidence that wildfires have ignited in all 50 states this year, it's a wise business decision to explore the growing landscape practice of firescaping.
Online Assessment of Container Production (page 14)
"Recently, an integrated plant growth model CCROP has become available for simulating container-grown ornamental plant production. CCROP simulates the production of woody, ornamental plants in small (trade #1 to #3; 6- to 11-inch-diameter) containers with overhead, sprinkler irrigation."
Loosely translated: Here's an exciting way to evaluate your container production best management practices - without going to the expense of lengthy trials.
Meeting Michael Geary (page 27)
"One thing I learned early on: Organizations are about people, ultimately," [Michael Geary] emphasizes. "That gave me a lot of perspective on the importance of making sure that you're providing the personal experience for people. That's why they want to be engaged - or that's certainly why they continue to be engaged. ... If you can help people be successful, that'll help their businesses be successful and that feeds the organization, as well."
These are challenging, historic times for green industry associations. Advocacy and representation on a national level are evolving as two influential organizations move toward consolidation. The man leading that effort has dedicated his career to helping organizations grow - and thrive.
What's the Situation? (page 30)
"Yes, the industry will still be around - if it maintains value, relevance and authenticity to end consumers - but the factors that will guarantee success in the future are going to change."
In a twist on a state-of-the-industry report, we turn to horticultural economist Dr. Charlie Hall - professor in the Department of Horticultural Sciences at Texas A&M, holder of the Ellison Chair in International Floriculture, chief economist for OFA. He studies all facets of the economies affecting this industry and then puts it into perspective to tell us where we stand and what's ahead.
Bet you can't wait to turn the page.