Fleuroselect, the international organization for the ornamental plants industry, announced that the FleuroStar Award 2015/16 goes to Petunia cultivars NightSky from Selecta Klemm. Andrea Dohm, Director Breeding and Research and Antonella Capo, Breeder of NightSky, accepted the prize from Fleuroselect President Herman Hamer, FleuroStar Committee Chairman Heike Gronemann and Sally van der Horst, Secretary General of Fleuroselect.
The winner was announced at the Green Inspiration Event on June 11 in Bleiswijk (NL). This brand new networking event is organised by the Dutch media agency Tuinbouwcommunicatie in cooperation with Fleuroselect.
Selecta Klemm’s NightSky was competing against Begonia tuberhybrida F1 Nonstop® JOY Yellow (Benary), Bidens hybrida BEEDANCE® Painted Red (Moerheim New Plant) and Osteospermum ecklonis Serenity™ Blue Eyed Beauty (Florensis).
NightSky’s white spots on the dark violet flowers look like an ever-changing star constellation. This cutting-raised newcomer is easy to grow and transport thanks to its semi-trailing plant habit. NightSky flowers very early and convinces with excellent branching. Consumers will love this extraordinary new colour pattern, an absolute first for Petunia.
The new FleuroStar winner will receive considerable marketing support. TuinbouwCommunicatie offers an advertising campaign worth EUR 3000. The Dutch marketing agency Pull Position presents a tailor made promotion project at retail level worth EUR 1500. DeschPlantPak offers the FleuroStar Winner a two page spread in the Colour Your Story brochure.