SipcamAdvan announced it will become the exclusive marketer and seller of Rotam North America’s line of turf and ornamental products, effective March 1.

Under the terms of the agreement, SipcamAdvan will be responsible for the Rotam products Lucid® and Lada® insecticides, Offset® fungicide, and Rowrunner® ATO and Rometsol® herbicides for the professional products market. The agreement also includes future access to products in the Rotam development pipeline.

“This partnership allows Rotam to focus on growth in the crop protection markets while ensuring that professional products customers have continued access to these key active ingredients,” said Tom Chavez General Manager Rotam North America.

Beginning March 1, both product portfolios will be available via SipcamAdvan’s customer service group and will be supported by a field staff made up of SipcamAdvan and Rotam professionals.

“Customers increasingly desire to do business with suppliers that offer broad and diverse product portfolios,” said George Furrer, SipcamAdvan Director of Specialty Business. “This gives our customers access to key active ingredients from a single trusted supplier along with the seamless service they expect from SipcamAdvan. It’s another step in our strategy to become a more valuable player in the T&O segment.”